We begin our collaboration with a kind of treasure hunt to uncover what makes your business unique. We want to explore everything about your brand's identity so that we can describe it perfectly.
This helps us gain a clear understanding of your business. With this information, we choose the right "language" that fits your brand. We believe that the people running the organization are the heart of the company. Therefore, it makes sense that the brand's appearance should reflect the individuals leading the business.
A strong brand is like a unique signature for your business, instantly recognizable and a force that persuades your customers. We believe in the 'why' as the core of your business and embark on a quest to discover this, similar to a superhero story.
To understand the real heroes behind your company, we speak with employees one by one. We use a Belbin-like approach to identify different 'team roles' and gain insight into the dynamics of your business.
After understanding the 'why' of your organization, we use Carl Jung's 12 Archetypes to bring it to life. These archetypes help us describe the characteristics of your organization and aim for lasting recognition.
A brand scan is crucial for evaluating the health and effectiveness of your brand. It reveals strengths, weaknesses, and opportunities for improvement. With a brand scan, you gain insight into the current perception of your brand, discover how it compares to the competition, and identify areas for growth. In short, it provides a valuable overview to develop targeted strategies and strengthen your brand.
A brand scan analyzes various aspects of your brand, including brand positioning, visual identity, and brand messaging. It helps identify strengths that you can leverage and weaknesses that may need to be addressed.
It enables you to compare your brand with competitors in the market. By understanding how your brand stacks up against others, you can develop strategies to improve your competitive position.
A brand scan provides insight into how customers perceive your brand. It’s important to understand the associations and feelings your brand evokes in your target audience. This allows you to align your brand with the expectations and needs of your customers.
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